The Social Marketing Aspects Of Twitter - 1209 Words

Research Project 1: Comparing Brand Project This literature review will mainly discuss some literatures that address on the social marketing aspects of Twitter. With the growing accessibility of the internet, social media does not only change the dynamics of sustaining human relationships (O’ Brien, 2011), but enables consumers to establish a social community within a brand. Businesses center their marketing strategy on social media branding because active engagement implies the domino effects following the robust electronic word of mouth (eWOM). Barton (2006) defines eWOM as a statement made by potential customers about a brand or a product, which potentially generates interest in the category of products and influences purchasing†¦show more content†¦Expanding beyond microblogs, the ease and openness of messages have made Twitter the best alternative to reporting and accessing emergencies news such as earthquakes and political movements (Muralidharan et al., 2011). More importantly, Jansen, Zhang, Sobel and C howdhury (2009) reported that approximately one-quarter of the tweets touches on brands, among which users seek to provide information or express opinions about the brand. Consistently, Zhang, Jansen Chowdhury (2011) indicated that Twitter provides a rich plethora of resources for companies to grasps consumers’ taste, trends and promote campaigns through engaging in the eWOM communication process. As shown, social media platforms become an essential channel for brands to gather audiences and heighten brand awareness, but no studies have analysed the well-established Twitter community of big brands as a good reference. It is worthy examining how the biggest brands such as McDonalds and KFC manipulate their tweets on Twitter and uncover the type of messages that both food giants deliver. There has been a mixture of views among researchers regarding the success measurements of social marketing (Baumgartner, 2014). The importance of maximising tweets in social branding is emphasized in Keller (2007)’s study. Regardless of the nature of the tweet material, Keller argues that the more frequent a brand tweets, the more probably it will attend to specific customers. While

Resolving Conflict and Overcoming Obstacles in Lorraine...

Resolving Conflicts and Overcoming Obstacles in A Raisin In The Sun In the play, A Raisin In The Sun, Mother tries to keep everything under control because she believes in her children and their dreams, yet understands that they still need to learn and strengthen their values as they begin to realize their own aspirations. She is the head of the family around whom the conflicts arise and are resolved. After the death of her husband, Mother struggles to keep her family together by providing the support and guidance they need, and encouraging them to use good judgment and think of the family as a whole before making their decisions. As the family faces various obstacles, each seemingly more severe than the last, Mother begins†¦show more content†¦The first conflict, which carries on throughout the drama, is how the insurance money from the death of the father should be spent. In Mothers eyes, it should be spent on something which will benefit her children and help them to recognize what they have and who they are in the world. Mother said to Walter, What you aint never understood is that I aint got nothing, dont own nothing, aint never really wanted nothing that wasnt for you. There aint nothing as precious to me ... There aint nothing worth holding on to, money, dreams, nothing else--if it means--if it means its going to destroy my boy. For these reasons, Mother bought the family a new house and put it in the name of Walters son, Travis. In other words, she made an investment in Walters future and his family. Mother saw the family falling apart and that their feelings of resentment for one another, and general discouragement in their lives, was an effect from living like sardines in their tiny dreary apartment. Walter, however, did not see it this way and felt nobody would listen to what he wanted. He wanted the same thing as his mother, to make an investment in his and his familys future, but he had his own idea of how to do it. As he tries to explain to his mother, Sometimes I

Business Communications

Question: Describe about the communication process. Answer: Active Listener Active listening is one of the most critical skills in the communication process. It is a conscious effort made by an individual to not only hear the words, but understand the complete message being sent. Active listening involves listening with all senses. There is a generic list of non-verbal signs that contribute to active listening; however it may not be suitable in all situations or cultures. The interest of any message can be conveyed to the speaker by following verbal or non-verbal messages such as nodding head, smiling, maintaining eye contact, agreeing or making disagreements while letting the speaker continue. Listening is the most fundamental component of interpersonal communication skills (Jones, Bodie Hughes 2016). Strategies to Become an Effective Listener A few active listening techniques can help an individual become a more effective active listener. Firstly, the speaker must be given undivided attention and acknowledge the message. The listener must maintain a continuous eye contact with the speaker. The distractive thoughts must be kept aside. The listener must not prepare for a rebuttal in his mind while the speaker is still talking (Weger et al. 2014). The listener must try not to get distracted to the environmental factors such as side conversations. The body language of the speaker shall also be noted. Secondly, the listener must give signs to show that the individual is listening. A few gestures would grab the attention of the speaker such as nodding occasionally, smiling or using other facial expressions. The listener must ensure that the postures are open and inviting to the speaker. The listener must encourage the speaker using small verbal comments such as uh huh and yes (Bodie et al. 2015). Thirdly, the listener must provide feedback. Since communication is a two-way process, feedback must be provided so that the process is complete. The personal filters, beliefs and judgments can distort the active listening process. As a listener, the role is to understand to what is being said. Feedback is a sign of positive reinforcement and strong signal of attentiveness. The words of encouragement of feedback must not distract the speaker and must be beneficial for him (Brandler Roman 2012). However, the listener must take care that he defers his judgment. Interruption is a waste of time. If the listener interrupts before the speaker finishes his sentence, it may lead to frustration. The listener must not interrupt with counter arguments as it would limit the full understanding of the message. Lastly, active listening must increase understanding because of the gain in knowledge and perspective. One must be open, honest and candid in their response. The opinions must be presented or asserted with due respect. The other person must always be treated in a manner the individual himself wants to be treated (Weger et al. 2014). Benefits of Active Listening Active listening benefits staff member as it helps in better understanding and considerations. The staff members or employees get to increase their knowledge base, enhance their skills and be more competent in the organization. More the staff member gets information out of the meetings, more successful he shall be in accomplishing his tasks. Active listening also helps in reducing misunderstanding. For example, if a staff member knows that he is not being heard by the superiors, it shall produce resentment and motivate them to look for other opportunities (Brandler Roman 2012). Listening is essential to build trust. For example, if an employee in a team does not listen to instructions attentively, it may lead to the failure of entire project. The reputation of an organization is also dependent on the active listening skills. For example, if an incorrect product is delivered to the customer, it may tarnish companys image. Active listening also helps in building leadership skills. For example, an employee who is hired newly is difficult to judge for what is troubling them. Inactive listening may change the demeanour and the employee may not be enthusiastic regarding his work. The employees want more of listening to them and it can help the superiors in building leadership skills through compassion. Those who do listen to their employees are in a much better position to lead the increasingly diverse and multigenerational workforce (Llopis 2013). References Bodie, G., Vickery, A., Cannava, K. Jones, S., 2015. The Role of Active Listening in Informal Helping Conversations: Impact on Perceptions of Listener Helpfulness, Sensitivity, and Supportiveness and Discloser Emotional Improvement.Western Journal of Communication, 79(2), pp.151-173. Brandler, S. Roman, C., 2012.Group work: Skills and strategies for effective interventions. Hoboken: Taylor and Francis. Jones, S., Bodie, G. Hughes, S., 2016. The Impact of Mindfulness on Empathy, Active Listening, and Perceived Provisions of Emotional Support.Communication Research. Llopis, G., 2013.6 Ways Effective Listening Can Make You A Better Leader. Weger, H., Castle Bell, G., Minei, E. Robinson, M., 2014. The Relative Effectiveness of Active Listening in Initial Interactions.

Mozart Book Report free essay sample

Mozart, known for being a musical genius since his childhood, was a brilliant composer of symphonies, concertos, and chamber music. Even after his death in December 1791, Mozart is still among one of the most popular composers to be written of. Mozart: A Life in Letters is a fascinating book that includes a set of his letters, providing a new understanding of his life story including his marriage, his relationships with his family, his compositions and performances, and more. This book not only shows what his life was Like as a musicals but also gives the readers an opportunity to discover what his common life was like throughout his letters. According to the Introduction, this book contains over 100 of Mozart surviving letters. It has notes from and to Mozart; the translations are very stimulating, easily bringing the personality of the composer back to life. In this book, Mozart goes from being a boy to a young man and composer. We will write a custom essay sample on Mozart Book Report or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The book is organized chronologically and provides biographical Information that Glenn each letter some background information. There are several valuable footnotes as well as a couple of maps listing some of Mozart travels. The editor has even provided some information on the value of the currency in order to help the reader discern the discussions of payments In the notes. It easily will hold the Interest of the audience throughout every letter If they have any curiously toward Mozart and what life was Like during that time period.Cliff Essen, the translator and editor of this book, Is to be applauded on this mastery. Though Mozart letters have been well studied, this book will definitely bring a new twist to his life and compositions to light. Although the composer was somewhat carefree in his younger days, Mozart letters undeniably demonstrate that he was also a very thoughtful and a passionate person being who enjoyed life Just Like anyone else. In this book, readers will get to know a man who wanted to be loved and to lead a full life in music, only to die at only 35 years old.Mozart letters proves that for most of his life, he sought a desired session as a court composer in Europe which would guarantee a steady demand for compositions as well as an impressive annual salary. Despite his relentless determination and amazing talent as a performer an d composer, Mozart never received the court post he so desperately wanted, and this lack off steady income pushed him deeper into debt during his last few years. Considering his financial problems and the other demands In his life, the quantity and quality of the work he produced during his final year Is quite impressive.